Our Story
Designed in London
Built to Last
Design From Experience
nuovva is a contemporary cookware company born from the heart (and hands) of Emily Goldsmith, a former professional chef.
Her culinary journey has spanned top-tier London restaurants and intimate private kitchens in the US.
Emily’s approach is simple: quality comes first. Great cookware shouldn’t cost an arm and a leg, so we ensure our prices are within reach. We are dedicated to creating products that make cooking an easier, more joyful, and more colourful experience!
Good Lookin’
Cookin’
INSPIRED BY REAL LIFE BUSY KITCHENS
Witnessing the struggles of both professionals and home cooks who were hindered by subpar, overpriced equipment, Emily decided to create a solution.
Founding nuovva with a vision to democratise quality cookware – where affordability meets unparalleled durability – Emily’s passion for cooking and sustainability has shaped us into a premium, respected brand that delivers exceptional cookware – built to last.
Today, after working hard to establish the brand on both sides of the Atlantic, Emily envisions a future where nuovva becomes a household name synonymous with exceptional cookware, inspiring more people to explore the joys of cooking.
At nuovva, we are continuously manufacture smart and stylish designs that are a treat to use and display. As our more than 15,000+ customer reviews can testify:
“Nuovva cookware has transformed my kitchen. The durability and performance are unmatched, even compared to much pricier brands. It’s a game-changer for my restaurant. Honestly, the brand been an essential part of my culinary education.”
– Chef Alex Hong, New York City
We’re driven by relentless curiosity. Can we make it lighter? Can it look pretty? Is it useful? Experimenting with cutting-edge materials and unique designs, our products combine innovative spirit and unfailing practicality.
We’ve created close factory partnerships to cut out the middleman, and guess who gets those savings? You! By removing layers of unnecessary cost, we deliver the best possible value for money.
As a busy mom, I need reliable cookware that can keep up with my daily meals. Nuovva has been incredible—affordable and doesn’t break after a few uses like traditional cheap cookware brands. The quality helps me practice my skills with confidence, knowing my tools will perform flawlessly every time. “
– Lila P, Mum
Buckinghamshire
BUY ONCE, BUY WELL
Our long term aim is to stand out by offering professional-grade cookware at a fraction of the typical cost, without compromising on quality or durability. Our products are crafted from durable, sustainable materials; completely free of toxic, harmful pollutants like PFAs and all designed in our London studio to enhance the cooking experience of even the most amateur home cook with superior heat distribution, ergonomic design, and a super long-lasting performance.
Our Values
Today, nuovva’s goal is to revolutionise kitchens around the world by offering durable, affordable, and sustainable cookware that inspires creativity and joy in cooking for both professionals and home enthusiasts alike.
Our long term aim is to stand out by offering professional-grade cookware at a fraction of the typical cost, without compromising on quality or durability. Our products are crafted from durable, sustainable materials; completely free of toxic, harmful pollutants like PFAs and designed at our London studio to enhance the cooking experience of even the most amateur home cook with superior heat distribution, ergonomic design, and a super long-lasting performance.
Built to last
Nuovva is more than just a cookware brand; it’s a move towards better cooking and sustainable living. By making high-quality, durable, and eco-friendly cookware accessible, we are fostering a culture of mindful consumption and culinary excellence.
We actively engage with our community through cooking classes, tutorials, recipe workshops and promotional partnerships with culinary institutions to inspire the next generation of chefs and home cooks on their own journeys.
Today, our goal is to continue pushing the boundaries of kitchenware technology, setting new standards in the industry and removing the barrier between consumers and culinary excellence.